The Gift of Choice

July 22nd, 2008 admin

I was working with a large corporation for a number of years with business incentives. I wanted to steer them into an expanded program that would be a company contest.

My proposal deviated from the regular program and I met resistance from the human resource director. She told me a story about giving a 22-year-old single man an incentive album and he selected a set of pots and pans. She wondered why he picked that gift, and he told her that he just moved into his first apartment and needed them.

She said, “Sandy, if I tried to select a gift for him, it would never have been pots and pans.” That was a lesson for me as well.

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Choosing the Right Incentive

July 2nd, 2008 admin

I was consulting with a national book company last year, and they made a very big mistake with their Christmas incentives the previous year. The human resource director gave all 200 employees the same watch. The watch was marketed as a unisex watch. No one was happy with the selection – the women thought the watch was too big and the men thought it was too small. The result was no one wore the watch. This is not the result that you want from an incentive program.

A perfect incentive program would ensure that everyone receives a benefit. Our job is to provide you with efficient solutions and strategies to make that happen.

For more information go to ksyocum.com.

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