The “Game of Change”

July 9th, 2010 admin

AdzZoo is an electrifying entity in the industry of Search Engine Management.  One reason we have a commanding lead is based on the leadership within this company.  Bill Anderton, one of our founders, began his road to leadership with a basketball scholarship at Mississippi State University.

In 1963, this dominant basketball team of the Mississippi State “Bulldogs” was involved in a watershed moment that changed the game of NCAA basketball forever.  The documentary film, “Game of Change,” is about the events of Mississippi State playing against the interracial team of Loyola of Chicago in the first ever appearance of MSU in the NCAA tournament.

The president of MSU made a stand to challenge the system and allow his championship basketball team the opportunity to play in a national tournament. Coach McCarthy organized his team to slip out of town defying an order from the Governor (it was an unwritten Mississippi law) that did not allow a state university to play against an interracial team.

In 1963, segregation was coming to an end and many schools become racially integrated.  All these “Bulldogs” wanted to do was play basketball, so they slipped out of town in the early hours of the morning to travel in secret to East Lansing, Michigan.  Anderton told us last August that they were so tired,  and they didn’t have time to even practice  for that “Game of Change.”  They lost, but won more than any of them realized at that moment. This “Game of Change” has been determined one of the top 25 events in NCAA history.

Bill Anderton went on to coach, then sold insurance, and finally joined his friend and former “Bulldog” football player, Art Williams, to build the giant company, A.L. Williams Insurance.  Bill Anderton has come out of retirement to build the AdzZoo business.

We are proud to be working with this leader.

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Discover Creative Thinking

January 19th, 2009 admin

Successful companies and individuals are required to eliminate attitudes that devalue creative thinking.  To foster creativity in the workplace, a creative company doesn’t rely on the same data that their competitors have access to.  The creative company seeks new experiences and ways of thinking about their market, products, and internal processes to insure their successes.

In the book “Thinking For a Change” by John C. Maxwell, the following phrases are listed to guarantee to kill creative thinking.  Don’t let yourself or anyone else subject you to these creativity killers.

* I’m Not a Creative Person

* Follow the Rules

* Don’t Ask Questions

* Don’t Be Different

* Stay Within the Lines

* There Is Only One Way

* Don’t Be Foolish

* Be Practical

* Be Serious

* Think of Your Image

* That’s Not Logical

* It’s Not Practical

* It’s Never Been Done

* It Can’t Be Done

* It Didn’t Work for Them

* We Tried That Before

* It’s Too Much Work

* We Can’t Afford to Make a Mistake

* It Will Be Too Hard to Administer

* We Don’t Have the Time

* We Don’t Have the Money

* Yes, But…

* Play is Frivolous

* Failure Is Final

“You can’t use up creativity.  The more you use, the more you have.”
Maya Angelou

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Recession-Resistant Workforce

August 26th, 2008 admin

In our blog articles, we have mentioned how important employees are to a company. They are the most important assets a company possesses.

We would like to share an article with you, “Recession-Resistant Workforce,” that we received through one of our business newsletters. If your best weapon against a possible recession is the workforce, then we need to invest in employee development and incentives.

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Business Half-Time

July 7th, 2008 admin

If 2008 is a football game, we would call this July “half-time.” It is a time to look back over the last six challenging economic months and reevaluate our strategies.

As mentioned before, employees are a company’s most valuable asset. Although some employers may think employees are lucky to have their jobs, others recognize the cost of retraining employees. Since the cost of retraining cuts into company profits, it is very cost effective to run moderate incentive programs that show employees appreciation.

Seventy- nine percent of those who quit jobs site lack of appreciation as one reason for leaving. If leaders in a company are not appreciated, they only mirror that behavior to others. Incentivizing all levels of productivity will help a company navigate through stressful times.

As we navigating through this chaotic environment, there is the perception that there is no time to reevaluate objectives. Why not identify the most challenging aspects of your company and have a contest for cost-saving ideas, or how to market smarter? Programs should be set up for short-term goals but tied to a long-term strategy.

We would like to help you with creative solutions to reach your objectives for the rest 2008.

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